Angebote zu "Advertising" (156 Treffer)

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Blokdyk, Gerardus: Display advertising Standard...
89,79 € *
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Erscheinungsdatum: 08.05.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Display advertising Standard Requirements, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 126, Informationen: Paperback, Gewicht: 195 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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Blokdyk, Gerardus: Display advertising Standard...
91,19 € *
ggf. zzgl. Versand

Erscheinungsdatum: 08.05.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Display advertising Standard Requirements, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 126, Informationen: Paperback, Gewicht: 195 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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Blokdyk, Gerardus: Display advertising Standard...
91,19 € *
ggf. zzgl. Versand

Erscheinungsdatum: 08.05.2018, Medium: Taschenbuch, Einband: Kartoniert / Broschiert, Titel: Display advertising Standard Requirements, Autor: Blokdyk, Gerardus, Verlag: 5STARCooks, Sprache: Englisch, Schlagworte: BUSINESS & ECONOMICS // General, Rubrik: Wirtschaft // Allgemeines, Lexika, Geschichte, Seiten: 126, Informationen: Paperback, Gewicht: 195 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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East, Robert: The Effect of Advertising and Dis...
118,89 € *
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Erscheinungsdatum: 31.07.2003, Medium: Buch, Einband: Gebunden, Titel: The Effect of Advertising and Display, Titelzusatz: Assessing the Evidence, Auflage: 2003, Autor: East, Robert, Verlag: Springer US, Sprache: Englisch, Schlagworte: Absatz // Marketing // Vermarktung // Marketing und Vertrieb, Rubrik: Wirtschaft // Management, Seiten: 136, Informationen: HC runder Rücken kaschiert, Gewicht: 377 gr, Verkäufer: averdo

Anbieter: averdo
Stand: 22.01.2020
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Digital Marketing And Advertising Trends In India
35,90 € *
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DIGITAL ADVERTISING refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices, and even on automobiles and billboards. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.

Anbieter: Dodax
Stand: 22.01.2020
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Digital Marketing And Advertising Trends In India
37,00 € *
ggf. zzgl. Versand

DIGITAL ADVERTISING refers to marketing media that is digitally displayed. Digital advertising technology exists on the Internet, on smart phone and hand-held media devices, and even on automobiles and billboards. Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as an unwanted distraction with few benefits and have increasingly turned to ad blocking for a variety of reasons. It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content.

Anbieter: Dodax AT
Stand: 22.01.2020
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Optimization Issues in Web and Mobile Advertising
57,73 € *
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This book provides a comprehensive overview of optimization issues and models in web and mobile advertising. It begins by discussing the evolution of web advertising over time. This is followed by the discussion of prominent pricing models. The reader is provided with a basic overview of different optimization issues involved in web advertising. The earlier models mainly considered the problem of scheduling ads competing to be placed on a web page. Here, the ads were specified by geometry and display frequency, and both of these factors were considered in developing a solution to the advertisement scheduling problem. These models were similar in nature to the problem of scheduling ads on newspaper or television, but the pricing structure in these models were different from those in newspaper or television ads. As the web advertising evolved, the initial models were augmented by considering how the schedule of ads is changed based on individual user click behavior. Thus, these models considered personalization in web advertising. The book also presents methods to help solve these models. More recently, there has been tremendous growth in mobile advertising. This book also provides the details of business model in mobile advertising, and presents solutions for the optimization problem involved in mobile advertising. Additionally this book looks to key future trends in web and mobile advertising (such as Fading Ads ) and the associated challenges that come with it. For instance, the future trends in pricing models are more towards action-based pricing rather than impression-based pricing.

Anbieter: Dodax
Stand: 22.01.2020
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Advertising Strategies of Telecom Industry and ...
90,40 € *
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Advertising practitioners face many challenges in the form of rapidly changing technology, increased competition, and shortage of resources, changing economic conditions, inflation, and unemployment. Advertising is essential to the conduct of business firm as well as service organization. Advertising is comprehensive in scope, contemporary in outlook and managerial in orientation. Advertising helps to pre sale to customers i.e. to arouse their buying desire in advance. Advertising is most efficiently used with personal selling or point of purchase display. Non business enterprises have profitably used advertising e. g. family planning, recruitment in the army, water preservation, pollution control and physical fitness. Advertising pays for entertainment and educational aspects of contemporary as well as reduces product cost. For example, increase in the number of units sold stimulates economies in the production process and lowers production cost, making goods within reach of common men.

Anbieter: Dodax AT
Stand: 22.01.2020
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Advertising Strategies of Telecom Industry and ...
87,90 € *
ggf. zzgl. Versand

Advertising practitioners face many challenges in the form of rapidly changing technology, increased competition, and shortage of resources, changing economic conditions, inflation, and unemployment. Advertising is essential to the conduct of business firm as well as service organization. Advertising is comprehensive in scope, contemporary in outlook and managerial in orientation. Advertising helps to pre sale to customers i.e. to arouse their buying desire in advance. Advertising is most efficiently used with personal selling or point of purchase display. Non business enterprises have profitably used advertising e. g. family planning, recruitment in the army, water preservation, pollution control and physical fitness. Advertising pays for entertainment and educational aspects of contemporary as well as reduces product cost. For example, increase in the number of units sold stimulates economies in the production process and lowers production cost, making goods within reach of common men.

Anbieter: Dodax
Stand: 22.01.2020
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